How Does Banner Advertising Work?

There is a lot of talking around banner design and banner advertising. In this article, we will show you how banner advertising works.  

But first of all, let’s see who has launched the first banner ad and which website hosted it. The fact is that the first banner ad is so popular among all the online advertising tactics that it’s having its own domain called .

The first banner ad was launched on October 27 in 1994 on Wired Magazine (then it was called and it was a simple banner that said “Have you ever clicked your mouse right here? You will” and the banner sent the user to an AT&T campaign.

said in an article:

“AT&T’s wasn’t the only clickable campaign that ran on HotWired that day, but the irony of its message is hard to beat, given that most people today don’t click banner ads.”

What was the purpose of the first banner ad? As Otto Timmons said “We saw our ad as kind of a public service announcement” Because that specific banner ad took the user to a microsite on which he could find lists of the top museums and other mind-expanding websites.


The banner advertising industry

But today, the banner advertising world has developed from the web banner ads you see on your favorite publications, to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters, and other social media ads.

.And to make sure we’re speaking the same language, we need to set some things straight about banner advertising and design right from the start.